Legal
Privacy Policy
Last updated: October 21, 2026
Honor The Fallen ("we," "us," or "our") is a 501(c)(3) nonprofit organization based in Tempe, Arizona, operating the website located at honorthefallen.org (the "Site"). This Privacy Policy describes what personal information we collect, how we use it, and the choices you have. By using the Site, you consent to the practices described here.
1. Information We Collect
We collect information in the following ways:
Information you provide directly.
- Donations: your name, email address, billing address, and payment details when you make a donation.
- Event registration: your name, email address, phone number, team details, and payment details when you register for an event.
- Sponsorships: your name, organization, email address, phone number, and sponsorship details.
- Store purchases: your name, email address, shipping address, phone number, and payment details.
- Newsletter subscriptions: your email address.
- Contact and inquiry forms, including the chat widget: your name, email address, phone number, and message content.
Information collected automatically.
When you visit the Site, we may automatically collect limited technical information, such as your browser type, device type, referring page, and the pages you visit. We may use analytics tools and cookies to understand how the Site is used and to improve it.
Payment information.
Payment details are processed through our third-party payment processor. We do not store full card numbers on our systems.
2. How We Use Your Information
We use the information we collect to:
- process donations, registrations, sponsorships, and orders;
- communicate with you about events, receipts, and our mission;
- send newsletters and updates, where you have consented;
- respond to inquiries submitted through our forms or chat widget;
- improve our services and the Site; and
- comply with our legal and tax-related obligations as a 501(c)(3) organization.
3. Website Forms, Cookies, Analytics, and Chat Widget
Forms. The Site includes a donation form, event registration form, sponsorship form, store checkout, contact form, and newsletter subscription form. Information you submit through any of these forms is collected and used as described above. Form submissions may also be recorded for our records and to measure the effectiveness of our outreach.
Cookies and analytics. The Site may use cookies and similar technologies for analytics and to remember your preferences. You can control cookies through your browser settings; disabling them may limit some functionality. We may use analytics services to collect usage data in aggregate.
Chat widget. The Site includes a chat widget that allows you to send us a message. When you use it, we collect the information you provide (such as your name, email, phone, and message) and a record of our conversation so we can respond to your inquiry.
4. Sharing With Service Providers
We do not sell, trade, or rent your personal information. We may share information with trusted service providers who assist us in operating the Site and conducting our mission, subject to confidentiality obligations. These may include:
- the customer relationship management, marketing, and chat platform that powers our website forms, chat widget, email, and SMS communications;
- payment processors that handle transactions; and
- service providers that help us deliver events and orders.
We share only the information necessary for these providers to perform their services. These providers are obligated to protect your information and to use it only for the purposes for which we share it.
5. SMS and Email Communications
With your consent, we may send you email newsletters and, where applicable, SMS messages about events and our mission. Message and data rates may apply for SMS. You can opt out at any time using the unsubscribe link in any email or by following the opt-out instructions in an SMS message, or by contacting us at info@honorthefallen.org.
Note for owner review: Confirm whether SMS messaging is actually enabled and whether an A2P/10DLC campaign is registered before relying on this section; remove it if SMS is not in use.
6. Data Retention and Security
We retain personal information only for as long as is necessary to fulfill the purposes described here, to comply with our legal and tax obligations as a 501(c)(3) nonprofit, and to maintain donor and event records as required. Donation and financial records are retained in accordance with applicable recordkeeping requirements.
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. No method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security. Payment transactions are processed through our payment processor using encryption.
7. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, which may include the right to access, correct, or delete certain information; to object to or restrict certain processing; and to receive a copy of your information in a portable format. To exercise any applicable right, please contact us at info@honorthefallen.org. We will respond in accordance with applicable law.
If you are a U.S. state resident, additional rights may apply depending on your state's privacy laws. The specific rights available to you depend on your state of residence.
8. Opting Out of Marketing
You may opt out of receiving marketing communications at any time by using the unsubscribe link in any email or by contacting us at info@honorthefallen.org. Opting out of marketing does not affect transactional messages related to a donation, registration, or order you have made.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically.
10. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us at info@honorthefallen.org or by phone at (602) 362-8550.
